At Southern Soul, family and country roots run deep. We are a three-generation business born from a love of curating beautiful, meaningful pieces that help people feel confident and special.  After spending 10 years in teaching, we took a leap of faith to follow our dream-and Southern Soul was born.

Our collections feature carefully selected western-inspired jewelry, including genuine turquoise, sterling pearls, and other one-of-a-kind authentic pieces. We offer permanent and non-permanent jewelry options, allowing each customer to create a look that feels personal and unique. Along with our jewelry, we proudly carry and collaborate with Broncy Donkey Shoes, as well as offer western inspired hats and accessories that will help complete the look. 

Thank you for being a part of our story. 

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Debbie, Kristen, and Kelby