At Southern Soul, family and country roots run deep. We are a three-generation business born from a love of creating beautiful, meaningful pieces and making people feel special. After 10 years in teaching, we took a leap of faith to follow our dream—and have been crafting western-inspired jewelry and custom accessories ever since.

Our collection features genuine Turquoise, Navajo Pearls, sterling silver, and other one-of-a-kind pieces, with both permanent and non-permanent options for a truly personalized experience. Beyond jewelry, our Mobile Trucker Hat Bar lets you design custom hats with endless patches, chains, and embellishments, and we also carry wild rags and accessories to complete the look. Every piece we create reflects our commitment to quality, creativity, and sharing our southern soul with every customer.

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Thank you for being a part of our story. 

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Debbie, Kristen, and Kelby